Dida Clifton

CEO

Las Vegas, Nevada

My Role

At a high level, I empower small business owners by providing back-office support and operational solutions that streamline their workflows. My focus is on removing the day-to-day operational burdens so they can focus on scaling their businesses effectively.

What I love most about my role

What I love most about my role is helping small business owners find freedom. Seeing the transformation as they shift from feeling overwhelmed by operations to confidently focusing on growth is incredibly rewarding. I enjoy simplifying complex processes and being a trusted partner in their success journey.

How I define success

I define success as achieving balance—both for myself and the small business owners I support. It’s about creating systems that allow people to pursue their goals while maintaining the freedom to enjoy life. Success isn’t just about growth or profits; it’s about building something sustainable and meaningful that brings confidence and peace of mind.

The best piece of business advice I ever received was

The best piece of advice I ever received is to focus on what you do best and delegate the rest. It reminded me that trying to do everything alone leads to burnout, while surrounding yourself with the right people and systems allows for greater impact and success.

What would I tell my younger self

I’d tell my younger self to trust the journey and not fear failure. Every challenge brings a lesson, and every setback is an opportunity to grow. Don’t be afraid to take risks, seek help when you need it, and always stay true to your purpose—it’s the foundation of long-term success.

What 2B Bolder mean to me

To me, 'To Be Bolder' means stepping out of your comfort zone and embracing challenges with courage and determination. It’s about recognizing your potential and having the confidence to take calculated risks to achieve your goals. As someone who has dedicated my career to supporting entrepreneurs, being bolder is also about empowering others to thrive—transforming struggles into successes by providing the tools, strategies, and confidence they need to take their businesses to the next level. It’s a call to lead with purpose, adapt to change, and never settle for mediocrity.

Years of Experience

I recommend you focus on developing these 3 skills to succeed in a role like mine

business operations expertise, financial management and leadership and team building