Dr. Jessica Herbert
Founder/CEO
Phoenix, AZ
My Role
Asbatra Coaching: Support executive clients in career transitions with 1:1 coaching programs focused on finding the balance in transitions, host workshops and retreats for leaders seeking intention strategies to lead, balance life, and transform the way they are living life.
IDEA Analytics: Provide organizational change management services for organizations in digital transformation projects (i.e., tech modernization, restructure and reorg); services focus on leadership and people strategies for talent acquisition, retention, and advancement during changes
What I love most about my role
In both roles, I focus on how to assist individuals and teams -- and this aligns with my philosophy that given the right support, direction, and space, people can reach goals, achieve greatness, and live in balance. As the leader of both organizations lead the strategy and vision - which allows me to be innovative, challenging, and bridge across many industries and frameworks, which is necessary to progress as a person and organization. Being able to create the solutions in the inherent gaps of professional development meets my desire to operate in the unknown parts and see results from this.
How I define success
I recently redefined success. As a business owner they tell you success is contracts, profits, etc. But those were short lived success celebrations. For me, success is having the time and energy to do the things that support my cup -- working out, meditation, eating well, connecting with people. I have to do these things to be balanced myself -- they allow me to win the contracts, lead the teams, make the profits. But if having those contracts means I can't workout, meditate, eat well....then I am not being successful, I am slowing killing myself. And i am not interested in that burnout or perpetual pain.
The best piece of business advice I ever received was
Two things:
1) Never spend too much time in the highs, nor the lows - it skews your perspective on what is next.
2) `Pay attention to those recurring leadership challenges - they mean something and you won't reach your next level if you don't from learn them and grow.
What would I tell my younger self
Do the thing... Whatever that is, do it anyway. take the trip, go to the concert, date the person -- these moments are forever, they are for the now and you should embrace them more.
What 2B Bolder mean to me
To be bolder means embracing and leading with the characteristics everyone has hushed over the years -- wear the bright shoes, the patterned suit, talk up in the meeting, disagree and debate, challenge with passion and learn along the way. they quieted you out of their own insecurities and fears, and you don't have space for those when you are embracing your bold self.
Years of Experience
27
I recommend you focus on developing these 3 skills to succeed in a role like mine
Strategy & Vision
Team development
Challenging the norm