Sharon Loh
Head of Americas Marketing
Bellevue, WA
My Role
I'm a storyteller. I run marketing for Beyondsoft Americas, a mid-sized IT consulting firm. I work with our business leaders and their directs to design our core narratives and then help the team take it to customers.
What I love most about my role
When our team solves a real problem for a customer. It could be a business and/or tech problem. That's what matters. And I work with people all over the Americas, so I'm always learning something new.
How I define success
When our customers say they couldn't have done it without us. When our team is proud of the work. And when we can do it again for someone else.
The best piece of business advice I ever received was
Customer success isn't about telling people you're great. It's about helping customers fix what's broken.
What would I tell my younger self
Read more and be curious. Find someone who's done it before and learn from them. And spend real time understanding how business, operations, and marketing work.
What 2B Bolder mean to me
Asking why before jumping in. Making sure people are actually talking to each other. And doing the uncomfortable work that leads somewhere.
Years of Experience
20+
I recommend you focus on developing these 3 skills to succeed in a role like mine
Positioning: figuring out what we offer and how to talk about it.
Collaboration: getting stakeholders and their directs on the same page.
Storytelling: turning nuggets of insights into bite size information that people remember.