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Gina Onativia

Gina Onativia


Digital Strategist & Consultant

San Diego, California

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My Role

I help entrepreneurs, speakers, and experts cut through the confusion and overwhelm to find a simplified blueprint to get their expertise out to the world.

To me, course creation is not one-size-fits-all; you need to figure out your own path to creating and marketing your course and building the systems that work for you. I'll help you discover the path that's right for you and your students.

What I love most about my role

From training emerging real estate agents to teaching donkey farriers how to properly trim donkey hooves, I've seen the incredible impact my students and clients have had on the world. That makes me proud.

My students tend to be 90 percent women – I also love that I get to help so many women in their entrepreneurial journeys.

How I define success

A rising tide lifts all boats. Success to me is I help one course creator, and feel the ripple effects as she supports 10, 50, hundreds of students. I teach Kelly (for example) how to build an online course on mindful yoga to de-stress nurses, and then so many healthcare professionals can benefit.

Course creation is a powerful domino effect.

The best piece of business advice I ever received was

Don’t overthink it.

Because as a writer/content creator/strategist trained by Tony Robbins, I tend to overdo it. And I’ve discovered that a lot of times the simplest route is the best one.

What would I tell my younger self

I’ve always been certainty-driven.

I like to know when it’s happening, how it’s happening, and why it’s happening. Before it happens.

That extended to business, too.

As a result, there were a lot of “nos” to potential clients when I first started. I wanted to feel certain, safe, and secure in that I could deliver what they needed.

So I would tell my younger self: learn to be uncomfortable and say “yes” …

What 2B Bolder mean to me

I agree with you that as women we need to be bolder in business.

I see this all of the time with my course creators – holding back because they question
themselves as experts and business owners. Who am I to charge for this?

For me, 2B Bolder means giving yourself the permission to go out and own who you are (and as you say stop asking for an invite to the table). We need to create our own platforms – build on courses, hold our workshops, etc. — and build our own success.

One more thing – I think it’s also the idea that it’s messy action. As achieving women, sometimes (OK. a lot of times) we want it to be perfect. And when you wait for perfect, you’ll wait forever.

So I stress imperfect action. Done is better than perfect. Every time.

Years of Experience

Building online courses since my days with Tony Robbins (starting in 2005).

I recommend you focus on developing these 3 skills to succeed in a role like mine

Digital Strategy
Creating Courses
Content Development

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