Alexandra Robertson

Vice President, Client Growth & Innovation

Orlando, Florida

My Role

Since joining XIL Health, I've played a key role in developing numerous company initiatives, including XIL Impact, a pioneering cloud-based SaaS complex analytics platform that provides critical data that helps healthcare companies navigate the complexities of today’s uncertain pharmaceutical market. Merging my background at venture-backed technology companies in Silicon Valley and Manhattan with my healthcare experience, XIL Impact has successfully helped retail pharmacies drive growth while simplifying the complexities of drug economics through in-depth analytics and insights unavailable anywhere else in the healthcare industry.

In the past year, I also became the leader of the marketing vertical and have since expanded XIL Health’s marketing efforts and reach to include articles and mentions in top-tier publications, including Forbes and Pharmacy Times - totaling an estimated 1.4B coverage views for the past quarter. This included a complete rebrand of the company, transitioning from XIL Consulting to XIL Health, as the company integrated its technology builds and consulting services to broaden its impact. In addition, I’ve increased XIL Health's visibility and expanded thought leadership. As a result of the company’s rebrand and marketing efforts, XIL Health’s top-of-funnel metric grew by 63%, leading to increases in notable clientele such as major payers, PBMs, retail pharmacy executives, hospitals and innovative digital healthcare startups.

What I love most about my role

I absolutely love the diversity and complexity of what we do in the healthtech space. Healthcare is by no means easy (just ask Warren Buffett) and the work we do isn't either, but I can honestly say that I haven't been bored a day and that no two days are exactly the same. I work with a lot of strong women leaders and we all have a common goal to make the world a little better than we found it which inspires me to bring my best to the table each day.

How I define success

Having the ability to spend my time how I'd like while enjoying and loving that journey along the way. It's having tunnel vision on what you want out of life and and taking those actions in all the things you do while always coming from a place of curiosity and trying to grow to step into your best self.

The best piece of business advice I ever received was

Always be moving. Not physically necessarily, although that's good too, but in the sense of trying new projects, stretching yourself, iterating where you have to, and moving on if something doesn't pan out. Don't dwell on failures because it's already happened and you can't change it. But learn from it and move on. As women we can get caught up in our own head a lot so leveraging that piece of advice I think has served me well.

What would I tell my younger self

Take on more projects and try different things without caring what other people think of you. Most people are too caught up in their own lives anyway to give you much thought, so you might as well live authentically and do what brings you the most joy.

What 2B Bolder mean to me

Have an ego death. I don't mean anything too dramatic by the way it sounds, and sure I could say 'take risks', 'be assertive', 'take up space' (all of which are valid) but I think beneath all those pieces of advice it's really about moving past the ego, whose sole job it is to keep you safe. As women especially tend to grow up being inside our heads more, listening to the voice that says "you don't have 100% of those skills so you shouldn't go for that promotion", or the voice that replays something over and over again on what you 'should have said or done differently'. If you can move beyond that part of your mind, you'll see you're able to start taking more and more action towards creating the life you want. The ego will tell you it's safer to stay in your little box because nothing bad can happen there. But neither can anything great.

Years of Experience

I recommend you focus on developing these 3 skills to succeed in a role like mine

Business Leadership, SaaS and Marketing