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Shannon Reedy

Shannon Reedy


Chief Revenue Officer

Syracuse, NY

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My Role

As Chief Revenue Officer, I help Terakeet and its global customers achieve breakthrough performances and meaningful business outcomes. This means guiding Terakeet’s company growth and revenue-generating processes, including sales, marketing, and client success strategies, and overseeing our client portfolio. I’m incredibly lucky to partner closely with the talented individuals across our internal teams as we drive economic impact for our customers and brand expansion for Terakeet.

What I love most about my role

I love that I’m constantly learning and being challenged in new ways. Ultimately, I own how a brand experiences Terakeet, and all the problem-solving, analysis, and planning that go into that excites me. My team manages the entire process, from the first time brands hear about us, to the first time they speak to a member of our team, and (hopefully) when they begin working with us. Lately, this has meant doing a lot of upfront education on Terakeet’s new-to-market business strategy, owned asset optimization. This has been a unique challenge but has made our team more agile, innovative, and customer-centric than ever.

How I define success

To me, success is the product of experiencing (and understanding) new perspectives — pushing yourself out of your comfort zone, challenging your strengths, learning, and growing.

The best piece of business advice I ever received was

Leaders aren’t meant to “be right”, but to “get it right”. Business leaders can easily fall into the trap of taking over their team’s work, either out of fear, ego, or habit, but it almost always cuts down their impact. Rather than inserting yourself early in the process, empower your team to make their own decisions. Understand your strengths and limitations, bring in people with a variety of backgrounds, perspectives, and personalities to bolster your strategies, trust their expertise, and guide rather than dictate.

What would I tell my younger self

Work hard, be curious, and know that the combination of your perspective, personality, and experience is totally unique and therefore always valuable. Never underestimate that.

What 2B Bolder mean to me

2B Bolder means having the courage to show up as your full self and recognize the value your uniqueness brings to the table. By being unafraid to share your experiences, interests and aspirations in the spirit of personal and professional growth, you give permission for others around you to do the same.

Years of Experience


I recommend you focus on developing these 3 skills to succeed in a role like mine

Communication, problem-solving, data analysis

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