Why AI-Enhanced Personal Branding Isn’t Optional in 2025 (and Exactly How to Start)

Mary Killelea
Jun 26
2 min read

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Recovering Corporate Marketer Who’s Obsessed with Visibility

The wake-up call no one’s talking about

AI isn’t just writing emails for you anymore—it’s reshaping payrolls. The World Economic Forum’s latest Future of Jobs report found that 40 percent of employers expect to trim headcount where AI can take over routine tasks.weforum.org

Translation?

The safest seat in the building is the one everyone can see.

Yet fewer than 1 percent of LinkedIn users bother to post once a week.

Meanwhile, six people land a job on LinkedIn every single minute.

The professionals who get noticed aren’t necessarily better; they’re just more visible.

What visibility looks like in an AI world

Over the past year, I ran my own experiment: could I use AI to grow a thought-leadership footprint while keeping my workday under control? And YES, I absolutely could and the playbook got condensed into my AI Prompt Guide for Busy Professionals. Below is the “director’s cut” version with a few next-level moves you won’t find anywhere else.

1. Nail the micro-niche in five minutes

Power Prompt“Based on my background in [your expertise], give me three underserved angles I could own on LinkedIn this quarter. Rank them by audience pain-point urgency and content whitespace.”

Use ChatGPT’s answer to pick one lane and stick to it for 90 days. Consistency over cleverness.

2. Build a 10-minute idea machine

Grab yesterday’s headline in your industry.
Prompt: “Rewrite this story for LinkedIn in my conversational style, add one ‘so-what’ insight for mid-career women, end with a question.”
Schedule it for tomorrow. Done.

Batch five of these in under an hour—then spend the rest of the week engaging, not creating.

3. Turn one idea into four assets (without melting down)

Repurpose Prompt“Convert the post below into (a) a 30-sec video script with a hook, (b) a 5-slide carousel outline, and (c) a poll question + four options under 30 characters.”

AI does the heavy lifting; you hit record and upload. That’s omnichannel presence without the 4 a.m. editing session.

4. Automate the unglamorous bits

Comment boosters: Ask ChatGPT to draft three responses that “sound like me, keep it positive, and invite the commenter to share more.”
Connection notes: Feed it your target’s bio and say, “Write a 250-character invite that references her latest article and my mutual interest in cybersecurity.”

Ten minutes of polish; your network thinks you live on the platform.