Real bottom-line killers? Not just bad bosses, invisible talent. The “tax” of invisibility quietly chips away at women’s earning potential, confidence, and influence every single year. It’s not listed on a paycheck or reflected in a performance review. But it’s there, buried in the promotions that don’t come, the raises that don’t happen, and the recognition that never materializes. And the cost? It compounds year after year. The Real Price of Being Overlooked If you’ve ever

We spend decades mastering technical expertise, strategy, and execution, but there’s one leadership skill that too many experienced professionals still overlook: strategic visibility. It’s not about self-promotion. It’s about making your value visible  to the people, partners, and opportunities that need to see it. Why Visibility Matters More Than Ever For years, the “work hard and stay humble” mindset was the standard for career growth and success. Results spoke for themselv

AI is changing the way we communicate, create, and connect online.But here’s what we’ve learned: technology alone doesn’t make you visible. Clarity, confidence, and authenticity do. At 2B Bolder, we believe women shouldn’t have to choose between keeping up with technology and staying true to their voice. That’s why we created this AI Prompt Guide, a practical  starting point for anyone who wants to use AI intentionally to grow their personal brand. The 2B Bolder AI Prompt Gui

Building a personal brand is more than just a buzzword. It’s a powerful way to shape how others see you and open doors to new opportunities. When you master personal branding strategies, you take control of your career story. You become memorable, trusted, and influential. This is especially important for professional women aiming to grow their careers and step confidently into leadership roles. Let’s dive into how you can create a personal brand that reflects your true self

We've been taught that confidence is a prerequisite for action. That we need to feel ready, qualified, and certain before we step up,...

The conference room fell silent as Elena finished her presentation. She had just presented a comprehensive analysis of the European...

By Mary Killelea, Founder of 2B Bolder Confidence isn’t just about walking into a room and commanding it. It’s about showing up,...

It's no secret that the world of work is changing at lightning speed, and artificial intelligence (AI) is the supercharged engine behind...

AI is everywhere, in your inbox, your playlist, your shopping cart... heck, it probably knows you better than your best friend. But...

In the ever-evolving landscape of the modern workplace, the pressure to be an effective and impactful leader has never been greater....

Let’s be honest, learning to speak like a leader isn’t about sounding like someone else. It’s about sounding more like you, but clearer,...

How to Speak with Confidence and Eloquence: Communication Tips to Lead with Impact Whether you're leading a team, presenting to execs, or...

There’s a lie we’re told in school, and it follows many of us deep into our careers. It’s the “Good Student” myth. The myth says: “Keep...

You know what I’m talking about. You spent hours (or let’s be honest, a frantic 45 minutes one Tuesday night) filling out your LinkedIn...

Let’s play a game. It’s called “I need to post on LinkedIn today.” Round 1:  You open a new tab. You stare at the blinking cursor. The...

Frequently Asked Questions and Advice for Women in Tech: How to Establish Yourself in a New Role (and Be Remembered for All the Right...

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Recovering Corporate Marketer Who’s Obsessed with Visibility The wake-up...

If you're reading this, I already know something about you. You’ve worked hard. You’ve shown up. You’ve played by the rules. You’ve...

Struggling to build your presence online, without feeling exposed? You’re not alone. You’ve worked hard to get where you are. You ’re...

"I'm ready for something new. Should I go with a Career Coach vs. a Personal Branding Specialist?" or "What exactly do you do as a...