Search has changed and so has the way we build visibility. Being seen online meant mastering SEO keywords, backlinks, and algorithms. But in 2026, your experience is the new SEO. Visibility is no longer about tricking search engines, it’s about earning trust from both humans and AI. The Shift: From SEO Obsession to AI Authority For years, success online meant chasing Google’s ever-changing algorithms. Ranking high for a keyword felt like winning a gold medal in digital market

To help women leaders, entrepreneurs, and professionals define their voice, amplify their visibility, and attract aligned opportunities with confidence and clarity. 2B Bolder: Leadership in Motion 1. Define Your Brand Visibility Foundation Ask yourself: What do I want to be known for? Who do I want to serve or influence? What values do I want my name to represent? Action Step: Write a one-sentence Brand Anchor Statement : “I help [audience] achieve [result] through [your expe

AI is changing the way we communicate, create, and connect online.But here’s what we’ve learned: technology alone doesn’t make you visible. Clarity, confidence, and authenticity do. At 2B Bolder, we believe women shouldn’t have to choose between keeping up with technology and staying true to their voice. That’s why we created this AI Prompt Guide, a practical  starting point for anyone who wants to use AI intentionally to grow their personal brand. The 2B Bolder AI Prompt Gui

LinkedIn has become a powerful space for leaders to shape their public voice, share insights, and connect authentically with their audience. For women executives, it’s also a platform to lead by example showing that great leadership blends transparency, purpose, and communication. Here are five female CEOs who are using LinkedIn to inspire and engage, while building meaningful personal brands that reflect modern leadership. 1. Mary Barra – CEO, General Motors Mary Barra stand

Building a personal brand is more than just a buzzword. It’s a powerful way to shape how others see you and open doors to new opportunities. When you master personal branding strategies, you take control of your career story. You become memorable, trusted, and influential. This is especially important for professional women aiming to grow their careers and step confidently into leadership roles. Let’s dive into how you can create a personal brand that reflects your true self

Let’s be honest, learning to speak like a leader isn’t about sounding like someone else. It’s about sounding more like you, but clearer,...

Let’s be real: the phrase “personal brand”  used to make people cringe. Cue the awkward selfies, buzzword bingo, and forced authenticity....

You know what I’m talking about. You spent hours (or let’s be honest, a frantic 45 minutes one Tuesday night) filling out your LinkedIn...

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Recovering Corporate Marketer Who’s Obsessed with Visibility The wake-up...

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Personal Brand Expert Let’s get something straight: AI isn’t your biggest...

By Mary Killelea, Personal Brand Strategist & Founder of 2B Bolder  Most people treat LinkedIn like a digital business card or...

I’ve spent the last 6 months knee-deep in LinkedIn, testing, posting, analyzing, investing thousands of dollars, and learning from the...

People ask me all the time, “How do you get so much done?”The truth? It’s not magic. It’s momentum. And it all starts first thing in the...

Struggling to build your presence online, without feeling exposed? You’re not alone. You’ve worked hard to get where you are. You ’re...

What’s Working on LinkedIn in 2025: A Practical Guide for Women Who Want to Stand Out Let’s be real, LinkedIn isn’t the same platform it...

Many executives believe LinkedIn thought leadership is reserved for influencers, authors, or public speakers. They assume: "I don’t have...

If you're serious about building your personal brand and establishing yourself as a thought leader , you need the right tools,...

Let's talk about the importance of personal branding, which transformed my career journey. This isn't just some marketing buzzword. In...

"I'm ready for something new. Should I go with a Career Coach vs. a Personal Branding Specialist?" or "What exactly do you do as a...

We all recognize powerhouse brands like Apple, Nike, and Coca-Cola, but have you ever thought about how their branding strategies could...