Search has changed and so has the way we build visibility. Being seen online meant mastering SEO keywords, backlinks, and algorithms. But in 2026, your experience is the new SEO. Visibility is no longer about tricking search engines, it’s about earning trust from both humans and AI. The Shift: From SEO Obsession to AI Authority For years, success online meant chasing Google’s ever-changing algorithms. Ranking high for a keyword felt like winning a gold medal in digital market

If you want to stand out in today’s competitive job market, your LinkedIn profile needs to do more than just list your job titles. It should tell your story, showcase your skills, and invite opportunities. I’m here to guide you through advanced strategies that will elevate your profile and help you shine. Whether you’re aiming for a promotion, a new role, or simply want to grow your professional network, these tips will empower you to take control of your career narrative. Wh

LinkedIn has become a powerful space for leaders to shape their public voice, share insights, and connect authentically with their audience. For women executives, it’s also a platform to lead by example showing that great leadership blends transparency, purpose, and communication. Here are five female CEOs who are using LinkedIn to inspire and engage, while building meaningful personal brands that reflect modern leadership. 1. Mary Barra – CEO, General Motors Mary Barra stand

Landing your dream job or stepping up to the next level in your career starts with one powerful tool: your LinkedIn profile. It’s more than just an online resume. It’s your personal brand, your professional story, and your first impression to recruiters and decision-makers. I’m here to guide you through the steps to optimize linkedin profile and make it work for you. Why LinkedIn Profile Optimization Matters You might wonder, "Why should I spend time tweaking my LinkedIn pro

If you want to stand out in your career, your LinkedIn profile is your secret weapon. It’s more than just an online resume. It’s your...

Rebecca spent 45 minutes every morning scrolling through LinkedIn. She liked posts from colleagues, shared the occasional industry...

Let’s talk about something I hear often from female professionals who are accomplished and underestimate their level of influence: “I...

You know what I’m talking about. You spent hours (or let’s be honest, a frantic 45 minutes one Tuesday night) filling out your LinkedIn...

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Recovering Corporate Marketer Who’s Obsessed with Visibility The wake-up...

By Mary Killelea, Founder of 2B Bolder | LinkedIn Strategist | Personal Brand Expert Let’s get something straight: AI isn’t your biggest...

By Mary Killelea, Personal Brand Strategist & Founder of 2B Bolder She had the results. The relationships. The respect. But when it came...

By Mary Killelea, Personal Brand Strategist & Founder of 2B Bolder  Most people treat LinkedIn like a digital business card or...

I’ve spent the last 6 months knee-deep in LinkedIn, testing, posting, analyzing, investing thousands of dollars, and learning from the...

What’s Working on LinkedIn in 2025: A Practical Guide for Women Who Want to Stand Out Let’s be real, LinkedIn isn’t the same platform it...