Excellent LinkedIn CEO Profiles
- Mary Killelea
- 2 days ago
- 2 min read
Updated: 2 days ago
What Makes an Excellent CEO LinkedIn Profile?
A CEO profile has one job: make it easy for the right people to trust you and take the next step (book, buy, invest, partner, apply, invite).
CEO Profile Checklist
Banner: Communicates the company or mission in 3 seconds (not a random skyline)
Headline: Role + value + proof (not only a title)
About section: Founder/CEO narrative that’s skimmable, specific, and human
Credibility: Proof points (traction, outcomes, media, speaking, awards, boards)
Featured section: A “best-of” portfolio (press, keynotes, product story)
Content themes: 2–4 topics you consistently show up for
Clear CTA: One next step (website, newsletter, speaking, partnerships, hiring)
Excellent LinkedIn CEO Profiles (Women to Learn From)
As you review each profile, look for:
(1) clarity, (2) credibility, and (3) conversion.
Innesa Burrola
What to study:
Use a clear headline to communicate leadership and mission, support it with an About section that blends the founder’s story and current focus, and feature key assets to quickly build credibility.
Steal this idea:
Add one “North Star” line to your headline: CEO | I help
[audience] achieve [outcome]
Lisa Davis
What to study:
Show how a technical CEO remains human and accessible, reinforce consistent executive credibility themes, and tell the company’s story in a natural, non–press-release tone.
Steal this idea:
Write your About section in 6 short blocks, not one long paragraph.
Irina Novoselsky
What to study:
Position the leader as both operator and visionary, communicate international scale with clarity, and present everything in a clean, modern profile structure.
Steal this idea:
Use a Who I help / How I help / Why it matters trio in your About.
Susan Sly
What to study:
Establish clear category positioning, write a mission-driven About section without salesy language, and weave credibility signals throughout the entire profile.
Steal this idea:
Add 2–3 measurable proof points (scale, regions, outcomes).
Shelley Zalis
What to study:
Position thought leadership as a signature strength, attract speaking, press, and board opportunities, and keep a broad career story focused and sharp.
Steal this idea:
Choose one core theme and repeat it consistently.
Krtisten Habacht
What to study:
Use personality as a credibility asset, write in a real and human voice, and ensure strong alignment between the About section and ongoing content.
Steal this idea:
Replace corporate phrases with the exact words your people use.
The Excellent LinkedIn CEO Profiles don’t happen by accident, they’re built with intention. Small changes to your banner, headline, and About section can quickly shift how decision-makers perceive your leadership. Before you move on, ask yourself: does your LinkedIn profile reflect where you’re headed next?
