Excellent LinkedIn Founder Profiles
- Mary Killelea
- 2 days ago
- 3 min read
Updated: 2 days ago
What Makes an Excellent Founder LinkedIn Profile?
An excellent founder LinkedIn profile establishes you as the founder in seconds and answers the big questions: what do you do, for whom, why you, and why now? It shows real traction and credibility signals. Then it makes the next step obvious.
Founder Profile Checklist
Banner: Communicates the company + mission in 3 seconds (not a random photo)
Profile photo: Clear, high-quality, and recognizable at thumbnail size (not cropped, dim, or overly filtered)
Name + title line: Uses “Founder” or “Co-founder” + company name clearly (not vague roles)
Headline: Founder role + value + audience + proof (not only a title)
Location + industry: Accurate and aligned with who you want to find you (not blank or misleading)
About section: Founder narrative that’s skimmable, specific, and personable (not buzzword-heavy)
Experience: Achievement-led bullets with outcomes, not responsibilities (not a list of tasks)
Company page link: Company is tagged correctly and looks credible (not missing or incomplete)
Credibility: Proof points traction, results, press, speaking, awards, boards, reputable partners (not claims without evidence)
Featured section: “Best-of” portfolio, demo/product link, press, keynote/podcast, case study, founder story (not empty)
Top skills: 6–10 skills that match your positioning + strengths (not everything you’ve ever done)
Recommendations: 3–8 strong recommendations from investors, customers, partners, or team (not generic one-liners)
Open to / services: Set intentionally hiring, partnerships, speaking, fundraising (not left random)
Content themes: 2–4 topics you consistently show up for (not scattered posting)
Pinned post: One post that explains what you do + why it matters + how to engage (not a personal update)
Clear CTA: One next step website, newsletter, demo, speaking, partnerships, hiring with an easy link (not “let’s connect”)
Excellent LinkedIn Founder Profiles (Women to Learn From)
As you review each profile, look for:
(1) clarity, (2) credibility, and (3) conversion.
Sabrina Ramonov
What to study:
Lead with a bold, measurable mission and back it up with “creator proof” (assets people can use immediately), so credibility is obvious in seconds. Her public presence is tightly aligned around one promise: teach AI at scale + ship practical resources.
Steal this idea:
Put your mission + distribution in the first line of your headline.
Lisa Davis
What to study:
Executive positioning that stacks scope + domain + outcomes (healthcare modernization, transformation, awards) so senior credibility reads fast. The story is “lead at scale + modernize critical systems + recognized leadership.”
Steal this idea:
Add a “credibility stack” line in your About: role scope + transformation themes + 2–3 recognitions.
Swati Paliwal
What to study:
Clear category + credibility through specifics: long runway across known brands plus a tight niche (B2B marketing motion / growth) makes the value feel concrete.
Steal this idea:
Turn your niche into a repeatable “I help X do Y” line and reuse it everywhere (headline, About opener, featured post CTA).
Susan Sly
What to study:
Multi-hyphenate clarity: she anchors around a few strong identifiers (tech cofounder, investor, keynote speaker, podcast host) that instantly signal “operator + platform.”
Steal this idea:
Use “roles people search for” in the headline, then pick one primary lane (e.g., AI/entrepreneurship) so it doesn’t feel scattered.
Sharanbir Kaur
What to study:
Authority positioning through a strong “role + arena” combo: client partner at a top platform + digital transformation/AI marketing educator framing = instant relevance for modern GTM/marketing leaders.
Steal this idea:
Add a “who I work with” line to show scope without bragging.
Eugina Jordan
What to study:
High-signal expertise markers (category creation + patents + world-stage speaking) make “strategic authority” unmistakable.
Steal this idea:
Put your rare proof point in the first 2 lines of About (patents, category built, standards, books, etc.).
Kristen Habacht
What to study:
A crisp leadership arc: “senior operator roles → CEO” with recognizable companies creates instant trust, especially for SaaS/tech audiences.
Steal this idea:
Use a “then → now” line to frame your story in one breath.
Alejandra Salazar
What to study:
Differentiation that’s instantly repeatable: women-led agency + global footprint + recognizable clients + speaking/press makes the profile memorable and credible fast.
Steal this idea:
Add one “only-ness” line (what’s rare about your company) right under your role.
The Excellent LinkedIn Founder Profiles don’t happen by accident, they’re built with intention. Small changes to your banner, headline, and About section can quickly shift how decision-makers perceive your leadership. Before you move on, ask yourself: does your LinkedIn profile reflect where you’re headed next?
